September 2nd, 2010

4e

Ноябрьский номер l'Officiel будет издан в издательстве АСТ

01/09/2010 The French publishing group,The Éditions Jalou (L'Officiel, L'Officiel Hommes, Jalouse, L'Optimum, ...) has entered into a new long-term venture with Russia’s largest publisher, AST Publishing Group, effective September 1, 2010. the number one publisher in Russia.

"We are very excited to be in the business with AST
which has huge potential for developing our
magazines in Russia", says Mary-Jose Jalou,
President of Les Editions Jalou. "It is very important
for us to make L'Officiel the leading fashion
magazine in the Russian market and we are sure that
our new partner, AST, fits best for that. AST is
leading book publishing house in Russia, also it has a
successful magazine division. Now AST is taking the
most prestigious fashion magazine into the business."

The first issue of L'Officiel Russia produced under
the new agreement will be the November issue.
For all inquiries regarding advertising and marketing
partnerships for L'Officiel, they should be addressed
to AST group from September 1, 2010.
“We have a mutual understanding with AST on
developing the editorial portion and creating the most
exclusive content with exciting editorial projects”,
reports Marie-Jose Jalou. “Our new partner in Russia
plans to reinforce the editorial strategy of L’Officiel
Russia.”
The successful approach of L'Officiel in Russia will
be supported by new
marketing and promotional programs all over the
country and abroad. One of the key points will be the
launch of L'Officiel web subsidiaries in the Russian
market.
The L'Officiel magazine, which has a 90 year history
in France, will be expanded in Russia in the
upcoming 2 years with new supplements and
derivative publications.
"L'Officiel has very successful magazine extensions
such as L'Officiel Hommes, L'Officiel Voyage and
others in several countries, so we see now it is a
great time to develop the magazine in the Russian
market", states Mary-Jose Jalou.
“We are sure that the massive nation-wide
distribution chain which belongs to AST will help us
to create an extensive development of our magazines
in Russia”.
4e

CPM 2010: Российский рынок одежды находится на пути выздоровления

Отсчет времени пошел – через несколько дней начнется осенняя выставка CPM 2010. С 6 по 9 сентября 2010 г. на общей выставочной площади свыше 44.000 кв.м будут представлены около 1.300 брендов. Участники выставки предлагают посетителям обзор тенденций весны-лета 2011 г. более чем из 50 стран мира.

16-я выставка CPM – Collection Premiere Moscow пройдет с 22 по 25 февраля 2011 на территории выставочного комплекса «ЭКСПОЦЕНТР» в Москве.

Дополнительную информацию о выставке CPM – Collection Premiere Moscow и о деятельности фирмы Igedo Company Вы сможете найти на сайтах: www.igedo.com, www.cpm-moscow.com и www.cpm-moscow.ru.